I've been reading Trust Me, I'm Lying: Confessions of a Media Manipulator & it reminded me of something.
many millions of years ago,i used to have a blog called glitter of Hollywood. one day, I noticed that the most famous gossip website was following me on twitter. i thought that was bizarre but whatever. every once in a while, i would post some gossip then the next day it would be on the gossip blog "our secrets sources say whatever". never "Dallas says whatever" it was annoying. then the day after every blog would have my gossip on it with a link to the famous gossip blog.
now that got me thinking.
I would post stuff that I made up like "Sandy is going to marry Ethel". the gossip blog would post "our secret sources say Sandy is going to marry Ethel" & by the next week that rumor would be all over the internet. :-(